We deem leadership as the cornerstone for our continued success at 3 strategic levels. At the very top, we aim for market leadership through our commitment to superior products & solutions supported by excellent services. To achieve this, we place high standards on the organizational leadership of the management as stewards of the business and our people. Lastly but very importantly, we advocate personal leadership that all in Biomedia will continue to pursue growth on a personal and professional level as responsibility to themselves, the company and community.


Think with honesty, Speak with sincerity, and Act with integrity. Integrity is one of those priceless item that once gone, it’s hard to restore. Be the same person in private and in public and personally, and do what is right even when nobody is watching.


As the refresh rate for technology gets faster and faster, change is the only constant. To meet the challenges of today and tomorrow, we have to versatile in our mindset, and ability to adapt to the changing needs of both the scientific/medical community which we serve, as well as our business sustainability and continuity.


Excellence is not a set level of quality or perfectionism. It is an ever-changing dynamic in both our personal journey and the collective journey of our teams. It is about growth and maturity. Excellence should be a moving target of sorts – the quality of your craft and serving today should not be the same as the quality of your serving yesterday. It should be increasing and moving forward, not stagnating!


Security is about being in a state of innovation and initiative, we can’t achieve this by staying the same. Every year we need to look at what we do with a fresh mind – refreshing our organization with new strategies or techniques. Peace of mind for our customers is very important to us, that is how we operate our business. We strive to deliver our promises and never fail them.