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Our Logo Rationale
The Biomedia symbol embodies the spirit of a dynamic and vibrant organisation that seeks excellence in delivering quality products and services.
The circle is reflective of one of our core pioneering products, pre-poured media. The two leaves symbolises growth and life. The color red reflects strength and vibrancy of the organisation. The undefined circle denotes the pursuit of an organisation that constantly seeks innovative ways to reach new boundaries. The combination completes the entire look that signifies growth of a strong and vibrant organisation through innovative product developments in Asia.
The corporate typeface Helvetica Neue is chosen as it reflects modernity. The font used is bold yet friendly.